What is Permission?

Permission is a platform built for a future where AI works for people and earns their trust.

As artificial intelligence becomes embedded into everyday life, the most important question is no longer what AI can do, but who it works for and whether it can be trusted to act in human interests.

Permission exists to ensure that individuals and families retain agency, clarity, and confidence in an increasingly automated, agent-driven world.

The internet is entering a new phase.

AI systems are no longer passive tools. They are becoming active participants — shaping decisions, influencing behavior, and mediating how people interact with information, commerce, and one another.

At the same time, individuals are increasingly:

• Marketed to by algorithms

• Profiled by opaque systems

• Acted upon without meaningful consent or context

Without new infrastructure, this evolution risks repeating the mistakes of the last internet era: centralized control, misaligned incentives, and eroding trust.

Permission is building for what comes next.

Permission’s Role

Permission is designed to sit at the intersection of:

• People

• AI agents

• Future marketing and value exchange

Our platform enables individuals — and eventually families — to be represented by their own AI agents, operating with clearly defined values, rules, and boundaries.

Rather than reacting to technology after the fact, Permission allows people to define how AI engages with them in the first place.

The Permission Agent

At the core of the platform is the Permission Agent, an AI agent that represents an individual (or family) in digital environments.

The Permission Agent is designed to:

• Act in the interest of the human it represents

• Understand context, preferences, intent, and boundaries

• Deliver insights and mediate interactions with other agents

• Support transparent, permissioned engagement over time

This architecture shifts the balance of power:

• From platforms → to people

• From extraction → to representation

• From reactive controls → to proactive agency

Over time, this enables a world where intelligent systems negotiate with one another, while humans remain in control of outcomes.

Families as a First-Class Use Case

As AI systems become more embedded in everyday life, families are one of the earliest and most consequential environments where AI will have real impact.

Children are engaging with digital platforms earlier, for longer periods, and across more surfaces — while parents are often left with:

• Less visibility

• Less context

• Fewer tools to guide outcomes responsibly

Permission views families as a canary for the broader AI future.

If AI cannot work responsibly for families, it will not work responsibly for society.

AI That Supports (Not Replaces) Parenting

Permission’s next major product direction applies its agentic architecture to the family context.

The goal is not surveillance, enforcement, or control.

It is context, alignment, and agency.

The platform aims to:

• Support diverse parenting styles without prescribing outcomes

• Enhance parent-led decision-making rather than automate it

• Translate complex digital behavior into intelligible and actionable signals for parents

• Preserve trust, privacy, and participation within households

This reflects a core design principle of Permission:

AI should strengthen human relationships — not bypass them.

Insight Over Data, Context Over Control

Rather than exposing raw data or enabling intrusive monitoring, Permission focuses on patterns, shifts, and signals that help humans make better decisions.

This principle extends across the platform: AI systems should surface meaningful context, not overwhelm people with noise or opaque automation.

The Agentic Web & A2A Economy

Permission is built for the emerging agentic web — a world where AI agents interact directly with one another on behalf of humans.

In this future:

• People won’t negotiate with every system directly

• Their agents will

• Value, intent, and decisions will flow through agent-to-agent (A2A) interactions

Permission provides the human anchor in that system — ensuring that as machines communicate at machine speed, outcomes remain grounded in human-defined rules and values.

Why Permission Matters

Without new infrastructure, the next phase of AI risks amplifying:

• Loss of agency

• Invisible decision-making

• Misaligned incentives

• Erosion of trust

Permission is building toward a different future:

• Where consent is foundational

• Where representation replaces extraction

• Where AI works in service of people and families

• Where technology improves everyday life without compromising values

Who Permission Is For

Permission is for:

• Individuals thinking seriously about the future of AI

• Families navigating technology together

• Builders exploring agent-based systems

• Developers and partners building on the Permission Protocol and ASK permission technology

If you believe AI should work for people, Permission is building what comes next.

👉 Explore ASK Token Utility 👉 Learn More About Permission's Ai for the Family